Stop Chasing Roof Jobs. Start Closing Them.

Every homeowner goes through a custom roofing survey before they ever touch your calendar. We filter on three things specifically.

Budget — we ask what they can realistically invest right now. Answers range from $10k to $100k+. If they're not in a range that makes the job worth your time, they don't get through.

Payment method — retail, financing, or insurance. Depending on your market and your preference, we can remove any option entirely. Some markets respond better to financing, others to insurance claims. We adjust based on what gets you the best homeowners.

Property type — home, townhome, duplex, and so on. So you're never showing up to a job that doesn't match what you actually do.

Beyond the form, our backend email system vets your company to the homeowner before they meet you — so by the time they show up, they already know who you are. We have a direct touchpoint with every homeowner rather than them having to go look you up. The whole process is tested and measurable.

We handle everything up to the appointment — targeting, qualifying, booking, follow-up, and nurture. What happens in the meeting is on you.

The contractors who get the most out of this system are the ones who are solid on the quote and follow-up process. If your close rate is weak, more appointments won't fix that — but we can tell you what the best contractors do differently on our strategy call.

More appointments amplify what you're already doing. If you're closing referrals consistently, you'll close these too.

No. You don't touch any of it.

We build the campaigns, write the ads, manage the targeting, handle the budget, run the qualification funnel, set up the booking system, and manage the AI follow-up. Every piece of the system runs on our end.

Your only job is to show up to the appointments and quote the work. That's it.

Some contractors want to stay in the loop — we send monthly reporting so you can see exactly what's happening. But you never have to log into an ad account, approve a creative, or manage a single lead manually. If you're on a roof at 7am, the system is still running without you.

No-shows don't count. Simple as that.

We guarantee 10–15 appointments where the homeowner actually shows up, is qualified, and is ready to have a real conversation about their roof. If someone doesn't show — it doesn't count toward your guaranteed number and you don't pay for it.

We also run a full reminder and nurture sequence automatically before every appointment — SMS, email, and AI follow-up — specifically to reduce no-shows before they happen. But if one slips through anyway, it costs you nothing.

It depends on your market — and we'll tell you that upfront instead of promising results in 48 hours like every other agency does.

Some markets move fast. We've had contractors see their first showed appointment within the first week. Others take 3–4 weeks as the campaigns find their footing and the algorithm optimizes for your specific area.

What we're building isn't a quick lead blast. It's a system — ads, qualification, booking, AI follow-up, nurture — that gets stronger the longer it runs. Month one is the foundation. Month two and three is where it compounds.

If you're looking for overnight results, we're probably not the right fit. If you're looking for something that consistently fills your calendar month after month — that's what we build.

No. And anyone who tells you they can is lying to you.

We guarantee 10–15 qualified homeowners show up to meet you every month. What happens in that meeting is on you — your pitch, your price, your follow-up. We can't control that and we won't pretend we can.

What we can tell you is this — if you're consistently closing referrals, you'll close these too. The homeowners we send are already qualified, already expecting you, and already know what a roof replacement costs. They're not tire kickers. You're not starting from zero.

The close rate is yours to own. The appointments are ours to deliver.

Because the moment we take on a second roofer in your market, we're competing against ourselves — and your results get cut in half.

Angi's entire model is built on selling the same homeowner to multiple contractors at the same time. Everyone gets worse results, nobody wins, and you're all paying for it.

We do the opposite. One roofer per city means every qualified homeowner we find in your market goes exclusively to you. Your competitors don't get them. Nobody else is running our system in your area. Your results stay yours.

Once you sign, you fill out one onboarding form. That's the only thing we need from you.

From that form we build everything — your landing pages, your qualification funnel, your booking system, your AI follow-up, and your nurture sequences. All of it is built specifically for your company and your market. Nothing is templated or copy-pasted from another contractor.

You don't need to be on calls explaining your business to a team of people. You don't need to approve 12 different things before we launch. You fill out the form, we build the system, and we go live.

Most contractors are fully launched within the first week.

Every market has buyers. The question is never whether homeowners in your city need a new roof — they do. The question is what targeting, messaging, and qualification setup gets them on your calendar.

That's what we figure out. We test, we read the data, and we adjust until we find what works for your specific market. Some markets respond to insurance claims. Others respond to replacement. Some need a different budget threshold on the form. We don't give up on a market — we find the angle that works.

What we won't do is tell you everything is perfect when it isn't. If something isn't performing, you'll hear it from us first — along with exactly what we're changing and why.